MODULE 2: WHAT'S YOUR MESSAGE?

Now that you have created all of your media outlets, What's your message?  Who do you want to teach?  What's your specialty?  Who are you talking to?


VIDEO 1: WHAT ARE YOU PASSIONATE ABOUT IN NATURAL HEALTH?

 
 

EXERCISE 1: WRITE DOWN EVERYTHING YOU ARE PASSIONATE ABOUT IN NATURAL MEDICINE

  • Do you absolutely LOVE botanical medicine (like me?)
  • Do you have a blast doing DIY remedies?
  • Are you huge into physical medicine?
  • Are you always thinking "What constitutional remedy is this person"?

EXERCISE 2: WRITE DOWN YOUR TOP 3 PASSIONS

  • What’s your passion outside of naturopathic medicine? 
  • What do you do on the weekends? 
  • How do you spend your spare time? 
  • What do you value most?


VIDEO 2: WHO DO YOU WANT TO TALK TO?

 
 

EXERCISE 2: WRITE DOWN THE GROUPS OF PEOPLE YOU WOULD LIKE TO COMMUNICATE YOUR MESSAGE TO

  • Do you want to do men's health?  What ages 25 to 45? 45 to 65?
  • Do you want to be a primary care doctor in a rural area? 
  • Do you love physical medicine and want to work with fitness people?
  • Are you a mom and want to talk to other moms?

VIDEO 3: WHAT'S YOUR STORY?

 
 

EXERCISE 3: WRITE YOUR BIOGRAPHY IN 2 PARAGRAPHS FOCUSING ON WHY YOU'RE PASSIONATE ABOUT NATURAL MEDICINE AND YOUR STORY (we're going to use this later on your website).


VIDEO 4: BLENDING IT ALL TOGETHER: CASE STUDIES

 
 

EXERCISE 4: WATCH THESE VIDEOS BELOW TO SEE HOW YOU CAN CONVEY YOUR MESSAGE: YOU CAN LITERALLY TALK TO ANY MARKET ABOUT ANYTHING!


VIDEO 5: WHAT ARE YOUR FAVORITE BRANDS?

 
 

EXERCISE 5: MAKE A LIST OF YOUR FAVORITE BRANDS

Use a "private/locked" Pinterest Page or create a collage of all the images

#ndbranding to be featured on our Instagram Feed!

  • Look at their colors
  • What are the fonts?
  • What's the first thing that you see when you click on their website?
  • How do they convey their message?
  • How would you describe the feeling? (fresh, fun, vibrant....)

EXAMPLE: THIS ARE SOME OF MY FAVORITE BRANDS (with my website in the middle)


VIDEO 6: GET OUTSIDE AND FIND INSPIRATION

 
 

EXERCISE 6: START LOOKING AT THINGS THROUGH A NEW LENS

  • Have fun!
  • Make your significant other or friend take pictures of you: Show your lifestyle, what you love, and your passion!
  • Make mistakes!!!  There is a lot of trial and error involved here
  • Stage photos (add vegetables, fruits, go outside...)

Okay, I'm only going to reveal my early blog post to you guys so you can learn from me!  When I created my blog I was going to blog one day about fashion and then the next day about health... until I realized that I should simply combine them in all my posts.  I wasn't really getting any traffic and I wasn't really offering anything of value in a unique way.  This is how I learned to clarify my message and it's always a work in progress as you will learn.


VIDEO 7: LET'S START CREATING

 
 

EXERCISE 7: CREATE A FACEBOOK COVER PAGE FOR YOUR NEW BUSINESS PAGE. BE BRILLIANT, UNIQUE, AND CONVEY YOUR MESSAGE!

  • Choose your fonts
  • Choose your colors
  • Choose pictures that represent YOU and your brand
  • The page should reflect everything your lifestyle and personality as well as your market
  • If you have a camera start taking pictures that inspire you (you might use them!)
  • Be original!  Get inspired by others but BE YOURSELF!

Need extra help?  Use this app:

Try pagemodo to make a cover for free: click here!

If you're more tech savvy then try Banner Maker with the dimensions of width 851px by 315px length and simply upload photos and drag to position.


VIDEO 8: MAKE YOUR PROFILE POP!

 
 

EXERCISE 8: CREATE A PROFILE PICTURE (no, it does not need to be professional)


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